So what defines Content Quality? This article is compiled with resources widely available on the internet from blogs, forums, and personal experience. This article is to collect and in detail show you all the tips and tricks on how to write quality content and how to avoid common mistakes. My name is Emmanuel Flossie and professionally maintain two e-commerce sites with over 80,000 unique visitors per month each (and growing).
Write content for your visitors not Google!
Your first priority is to write content for your visitor and not Google. One of the 200 ranking factors is the duration of the visitor staying on your page. If you write content that makes no sense than the visitor will leave your page pretty quickly. So if you write content that is informative about your product or blog than the visitor will stay longer. The longer the visitor stays the higher Google will regard you as an informative website.
Writing an article or information for a product is very easy. All you need to do is give it a bit of time and effort. All your efforts will increase awareness!
How to write good content for my products?
Writing descriptive information about your product can be done by reading your competitors dialogue, reading the products instructions, view videos, read the brand’s website, read reviews and blogs from real users and most importantly play with the product.
Whatever you do never copy and paste!
It’s so easy to write an article after using / playing with the product. Cross-reference your content with the views of real world people.
I have been writing like this for the last 4 years for e-commerce sites and every article I write ranks up to the first page. 80% of them top 3 organic linking. I’m not saying that content only is what makes your rank to the first page, I will cover this in the next 30+ topics all about SEO.
When writing text I normally spend around 2+ hours writing a good page or article description.
- See what your competitors say
- Read PDF fitting or other types of instructions
- View videos from the brand and consumers
- Read the official brand’s website
- Read reviews and blogs
- Use the product your self
- Cross-reference your content with that of others
Where to structurize your paragraphs?
Google votes highly on the first 200kb of text it reads, so it is important that your first paragraph provides enough information to highlight what the page is about. Don’t do keyword stuffing, simply mention the keywords in a constructive sentence.
For example: Writing SEO Content Quality is not hard. Unlike most people assume, it does not take much time to write content. The quality of your page can easily be written by reading the product brands page, pdf instructions, competitors, blogs, reviews etc… This is how you will be able to improve on your SEO by writing quality content.
How to place more weight on keywords?
When writing your content avoid repeating your keywords to often. Mention it in your title, twice in your first paragraph and a couple of times down the line inside your text. But don’t write specifically for the keyword. The keywords will follow your content.
Concluding what you are talking about by using a list order is a great way to repeat your keywords without sounding like you are repeating for the sake of it.
Don’t forget to place your keywords in your image alt tags. Allot of people forget to add alt tags. People don’t only use web search but also image search. And if you have a great image that pops up in the search than you are beating your competition.
- Repeat your keywords evenly
- Add a conclusion list to highlight your focus
- Don’t forget your alt text for images
What if my keywords are very competitive?
If you are struggling to rank in keywords that are highly competitive, than try to find keyword phrases that are less competitive. For the past year I have written all the keywords targeted for the e-commerce site. So I had to find new ways to attract more visitors, among all the methods I have researched one of them (I will link other methods in other topics) is called long tail keywords which is a phrase that is related to keywords. The easiest way to find what is related to your keywords is to use the Keyword Planner from Google.
Here you can analyse what are competitive phrases and which are not. In certain situations your are able to write a couple of topics about different phrases.
So how do you write keyword phrases for products. Well not on the targeted page itself, you simply do that on your blog. Yes a blog for an e-commerce website works really well. As here you can target all these long tail keywords and link to your products. If you don’t have a blog yet, then create one. Tell your boss or superiors that having a blog on an e-commerce site will increase your traffic by an extra 10% in the first couple of months and increases more by time. Whatever you do never stop writing.
Also write different article to help the visitor along the ways, for example do you have a product that replaced a previous one? Write about it, what has changed? There are so many different ways to write about a single product. But keep the subject interesting, and add images!
- Research long tail phrases with Keyword Planner
- Add a blog to your e-commerce site
- Don’t stop writing
- Write about anything
Google is very smart, one of its learning tools is the usage of keyword variations, not everybody uses the same words. If we would be using the same words that would mean we are all the same. And I’m pretty sure I’m not like my neighbor who likes to fart in bed! No I don’t know he does, that’s besides the point! 🙂 Anyway, I have come across a lot of people who always write the same way. I once worked with a person that was 65 years old and always writes as if he is back in 1960. Which is absolutely fine there is nothing wrong with that. But you need to mesh it up a little bit with how other people write. Change it up.
For example in the UK you can describe one thing in different ways. Basically a rack that carries bikes and here are the variations.
- Bike rack
- Bike carrier
- Cycle rack
- Cycle carrier
- Bicycle rack
- Bicycle carrier
And the problem in the early days when I was not focused on writing good content is to let him edit it so that it’s grammatically correct in his views, which was cycle carrier. But the most common search query was bike rack. So what do you do?
Do you change all the words to bike rack? No, you don’t, you simply add keyword variations within your content. But this is not the only thing that will help target other keyword variations. You need to link these specific keywords to the page. This will tell Google that the new phrase actually means the same by targeting the same page from other pages with different variations.
This does not mean that you have to rewrite your page every month. On of the factors is if you write new articles or product description based on the popularity of the topic. If you think about it, it’s rather easy to understand Google Algorithm based on fresh content as Google wants to present pages that are relevant.
Do take into consideration that the freshness will go away over time, so don’t rely on one page continue writing.
The freshness factor can also be counted on existing pages that where not fresh in the first place. By adding additional on topic or changing the content will also contribute towards the freshness factor. This does not mean that you can change one line of text, it will not have the same impact as changing multiple paragraphs.
- Write a minimum of 400 words per page
- Don’t write more than 10,000 words per page
- Write your own content
- Write content for your visitor not for Google
- Research what you are writing
- Use keyword variations and long tail keywords
- Content is king, but it’s not the only requirements!